Case Study: Transforming Ad Campaigns for Astrol

Client: Astrol
Industry: Astrology and Wellness

Objective:
Astrol aimed to scale its online reach, attract new users, and increase subscriptions to its astrology services through paid ad campaigns. The primary goal was to optimize ad performance and achieve a high return on ad spend (ROAS).

Challenges:

1. High cost per acquisition (CPA) in previous campaigns.

2. Low click-through rates (CTR) on ads.

3. Difficulty in converting visitors into subscribers.

Strategy:
To meet Astrol’s goals, we designed a focused advertising plan:

1. Target Audience Analysis: Identified specific audience segments, such as astrology enthusiasts and spiritual seekers, using behavioral insights.

2. Creative Ad Design: Developed visually appealing ad creatives, including carousel ads and short video clips showcasing Astrol’s unique features.

3. Platform Selection: Ran targeted campaigns on Facebook, Instagram, and Google Ads to maximize reach and conversions.

4. Retargeting Campaigns: Implemented retargeting to re-engage users who visited the website but didn’t convert.

5. A/B Testing: Conducted A/B testing on ad formats, headlines, and calls-to-action to identify the most effective combinations.

Results:

1. Improved CTR: Achieved a 40% increase in CTR through compelling ad designs.

2. Reduced CPA: Lowered CPA by 25% through better targeting and optimization.

3. Boosted Subscriptions: Added 200+ new subscribers in 3 months.

4. Enhanced ROAS: Increased return on ad spend by 3x compared to previous campaigns.

Conclusion:
Our strategic ad campaigns helped Astrology streamline its customer acquisition process, improve ad performance, and achieve significant growth in user subscriptions, making digital advertising a core driver of their success.